A Premium Interactive Experience for Peroni 0.0%

We had the pleasure of being part of a brand activation event for Peroni 0.0% alcohol, where we delivered an engaging and high-impact experience using our professional racing simulator.

Set in a modern, custom-designed event space, participants were invited to step into the driver’s seat and experience the thrill of racing in a safe and fully immersive environment. Equipped with a professional steering wheel, responsive pedals, and a multi-screen setup, the simulator captured the attention of both motorsport enthusiasts and casual visitors alike.

During the activation, guests were able to:

• test their driving skills on realistic virtual tracks

• compete with friends in a fun and dynamic setting

• enjoy a premium interactive experience aligned with the Peroni 0.0% brand identity

The simulator became a central attraction of the event, boosting engagement and creating memorable moments for participants, while enhancing brand interaction in a natural and exciting way.